Reviews are the vital point for product or business which tells your capabilities about serving your consumers. Reviews are effective for building trust about product or services with consumers. There are other reason as well which tells the importance of reviews:
Online reviews increase the sales by giving information to the consumer to make the decision to purchase a product or service from business. People always like a product or service which already recommended by others. Positive reviews increase likelihood of consumers to spend more money on purchasing the product or service from business.
Reviews help people to decide which products or services they should buy. Review gives you better idea about the product or service. Positive reviews always attract and increase consumer interest.
Fresh and unique content which regularly update liked by search engine spider and consumer review is the best source of those content. These type of content will increase the traffic of website and improve the SEO ranking.
Reviews attract for more reviews
When a business, product or service has already received reviews online it seems to encourage other visitors to leave their own review. Appearance of reviews give new visitors confidence to add their own reviews on that particular product or service.